A promotion strategy will keep you on track with developing and distributing communications about your new reusable system. Keep it simple - include details about communication channels, release dates, and resources needed. There is a Promotion Strategy Template (https://84587dc4-1d57-4a4a-b54c-822aa35c75b8.usrfiles.com/ugd/84587d_22698ef39e6449268bc36e1bf0b4bd72.docx)included in this guide that you can use.

Use your promotional channels social media, ticketing platforms and your website to inform visitors about your reuse initiative before they arrive. Highlight the positive environmental and social impact of participating, and clearly explain how they can get involved. Social media • Share posts and ads about your sustainability commitments. Encourage BYO items (water bottles, coffee cups, bags), promote incentives like discounts or competitions, and explain the “why” behind your waste reduction efforts. Website • Create a dedicated page outlining your plastic-free goals, how your reusable system works, and progress towards targets. • Include data updates and a short case study. Ticket communications • Send reminder emails or SMS messages before the event with a simple checklist of what to bring. Traditional media • Issue a media release to local outlets and include a strong image to increase coverage.

Onsite promotion helps visitors understand where reusable facilities are located, how to use them and reinforces your destination’s sustainability commitment. Signage • Use clear, visually engaging signs and PA announcements to explain how reusable systems, refill stations and waste stations work • Remind visitors to return dishes and highlight the impact they’re making • Ensure messaging is accessible, including multilingual and inclusive formats Public announcements • Schedule regular reminders about reusables, correct waste disposal and facility locations Staff as ambassadors • Train staff or “Waste Warriors” to support visitors in high-traffic areas, answer questions and encourage positive participation Interactive engagement • Host talks or workshops • Use QR codes for sustainability tips • Promote destination hashtags • Provide digital maps highlighting reusable and refill locations

It’s time to celebrate your wins. • Share videos of your reusable system on social media — include short visitor interviews where possible. • Highlight the data by posting how much waste you’ve saved. • Update your website’s sustainability page with clear statistics showing your impact.